Fabiana Flosi is a Brazilian lawyer, marketing executive, and sports official who currently serves as the FIA Vice President for Sport (South America). Born in 1976 in Brazil, she gained international prominence through her extensive work in Formula 1 marketing and her marriage to former F1 supremo Bernie Ecclestone in 2012. Throughout her career, Flosi has transitioned from a high-level marketing director at the Interlagos circuit to a pivotal administrative role within the Federation Internationale de l’Automobile (FIA). She is widely recognized for her efforts to promote motorsport across South America and for her management of the “Celebrity Coffee” plantation in Brazil. As of 2026, she remains a significant figure in both the sporting world and global philanthropy, balancing her leadership duties with her family life in Switzerland and Brazil.
In this comprehensive guide, you will learn about Fabiana Flosi’s early professional roots in São Paulo, her strategic rise within the FIA’s governing body, and her influence on the modern landscape of international motorsport. We will also explore her personal milestones, including her role as a mother to Alexander Charles Ecclestone and her continued dedication to charitable causes worldwide.
Early Life and Professional Background
Fabiana Flosi was born and raised in São Paulo, Brazil, where she developed a strong foundation in law and business. Before entering the world of high-stakes international racing, she established herself as a competent legal professional and marketing strategist within the Brazilian corporate sector.
Her career in motorsport began in earnest at the Interlagos circuit, where she served as the Marketing Director for the Brazilian Grand Prix. In this capacity, she was responsible for overseeing major sponsorship deals and logistical operations for one of the most prestigious races on the Formula 1 calendar.
Rise in Formula 1 Marketing
During her tenure at the Brazilian Grand Prix, Flosi was instrumental in modernizing the event’s commercial appeal and enhancing fan engagement strategies. Her work brought her into frequent contact with the sport’s highest-ranking executives, including those from the Formula One Group.
It was during the 2009 Brazilian Grand Prix that she met Bernie Ecclestone, who was then the CEO of the Formula One Group. Their professional collaboration eventually evolved into a personal relationship, leading to their high-profile engagement in early 2012.
Marriage to Bernie Ecclestone
Fabiana Flosi and Bernie Ecclestone married in August 2012 during a private ceremony held at Ecclestone’s Swiss chalet, “Le Lion,” in Gstaad. Despite a 45-year age difference, the couple has been consistently described as a highly compatible and effective team in both business and personal life.
The union marked a significant new chapter for both, as they began spending more time managing their various global interests. They eventually moved between their residences in London, Switzerland, and a massive coffee plantation in Brazil.
Motherhood and Family Life
In July 2020, the couple welcomed their first child together, a son named Alexander Charles Ecclestone, affectionately known as “Ace.” The birth made international headlines as Bernie Ecclestone was 89 years old at the time, making him one of the oldest known fathers in the world.
Fabiana has often spoken about the joys of raising Ace in a multicultural environment, ensuring he grows up with an understanding of both his British and Brazilian heritage. The family frequently spends time at their Brazilian ranch, where Ace can experience a more grounded, rural upbringing.
FIA Vice President for Sport
In December 2021, Fabiana Flosi achieved a historic milestone by being elected as the FIA Vice President for Sport, representing the South American region. She was part of the winning “FIA for Members” ticket led by President Mohammed Ben Sulayem.
Her role involves overseeing the development of grassroots motorsport programs and ensuring that South American racing interests are represented at the global level. She is the first woman to hold such a high-ranking executive position within the FIA’s sporting structure.
Agricultural Ventures: Celebrity Coffee
Beyond the racetrack, Flosi is the primary manager of the family’s expansive coffee plantation located in Amparo, near São Paulo. The estate produces a high-quality Arabica bean marketed under the brand “Celebrity Coffee.”
She has been praised for her hands-on approach to the business, often involving herself in the selection of beans and the refinement of the roasting process. This venture highlights her versatility as a businesswoman outside the traditional sports marketing sphere.
Philanthropy and Social Impact
Fabiana Flosi is deeply involved in various charitable organizations, particularly those focused on women’s health and children’s welfare. She has been a frequent supporter of the “Silent No More” Gynaecological Cancer Fund and other European-based health initiatives.
Her philanthropic work often intersects with motorsport, as she leverages her platform within the FIA to promote safety initiatives and educational programs for young drivers. She is known for organizing charity auctions and gala events that raise millions for global causes.
Navigating Public Challenges
The couple has faced several public challenges, including the high-profile kidnapping of Fabiana’s mother, Aparecida Schunk, in São Paulo in 2016. The incident ended successfully with a daring police rescue, and no ransom was paid to the captors.
Throughout these events, Flosi has been recognized for her poise and resilience under intense media scrutiny. She continues to advocate for improved security and social stability in her home country of Brazil.
Current Life and Global Influence
As of 2026, Fabiana Flosi continues to split her time between her duties in Europe and her home in Brazil. She remains a fixture at major Grand Prix events, though her focus has shifted more toward the administrative and developmental side of the sport.
Her influence continues to grow as she mentors the next generation of female leaders in motorsport. She is frequently cited as a role model for professional women seeking to break glass ceilings in male-dominated industries like automotive racing.
Career in Formula 1
Fabiana Flosi’s career in motorsport began when she started working for the Brazilian Grand Prix organization, initially on marketing and communications tasks peripherally linked to the race weekend at Interlagos. Over time she took on greater responsibility, coordinating branding, sponsor activations, and media outreach, eventually becoming vice president of marketing for the event. In this role she was responsible for aligning the track’s image with international standards, improving hospitality packages, and ensuring that local sponsors received strong global exposure.
Her position at the Brazilian Grand Prix brought her into frequent contact with senior figures in Formula 1, including team principals, sponsors, and officials from the FIA. It was during one of these industry meetings—specifically at the World Motor Sport Council in the late 2000s—that she first met Bernie Ecclestone, then the chief executive of the Formula One Group. At the time, Flosi was in her early thirties, already a qualified lawyer and business‑oriented professional, while Ecclestone was in his eighties and one of the most powerful men in global motorsport.
By the time they married in 2012, Flosi had established herself as a respected marketing executive within the Brazilian Grand Prix structure, bringing a blend of legal knowledge and commercial strategy to her portfolio. Even after her marriage, she continued to work with Ecclestone on business matters, often acting as a trusted advisor on contracts, negotiations, and media appearances. Her background in law proved particularly useful as Ecclestone navigated complex deals, sponsorships, and regulatory changes in the shifting landscape of Formula 1 governance.
Meeting Bernie Ecclestone
Fabiana Flosi and Bernie Ecclestone first encountered each other around 2009, when she was working in marketing for the Brazilian Grand Prix at Interlagos in São Paulo. The meeting took place at an official motorsport industry event, where Flosi was engaged in promotional and sponsorship discussions connected to the race. Ecclestone, then still at the peak of his influence in Formula 1, noticed her professional demeanor and multilingual communication skills, which set her apart from many other executives in the paddock.
Their relationship developed gradually, with both parties initially keeping it relatively private and focusing on professional collaboration. Over the next few years they were seen together at various Formula 1‑related functions, including races and industry conferences, which slowly increased public awareness of their partnership. By 2012, after several years of dating, the couple announced their engagement and shortly afterward tied the knot in a private ceremony in Gstaad, Switzerland, at Ecclestone’s chalet in the Swiss Alps.
The age difference between them—around 46 years—drew significant media attention, but Flosi has consistently emphasized that their connection was built on mutual respect, shared interests in business, and a stable family‑oriented outlook. In interviews she has described Ecclestone as supportive of her career ambitions and as someone who values her input in both personal and professional decisions. Their marriage solidified her presence in the upper echelons of the Formula 1 world and opened doors to new business opportunities beyond traditional motorsport marketing.
Marriage and private life
Fabiana Flosi and Bernie Ecclestone married in 2012 at Le Lion, a four‑story chalet in the Swiss resort village of Gstaad, known for its luxury properties and discreet atmosphere. The wedding was a private, low‑key affair by billionaire standards, with only close family and a small number of guests in attendance, reflecting Flosi’s preference for privacy despite her high‑profile husband. Ecclestone had previously been married twice, first to Ivy, then to Croatian‑born model Slavica Radic, while Flosi had no prior public marriages, making this her first marriage.
After their wedding, the couple began dividing their time between Switzerland and Brazil, often spending winter months in the Swiss Alps and returning to São Paulo or other parts of Brazil for parts of the year. In Gstaad they live in a large, well‑secured property equipped with typical high‑end features such as an indoor pool, extensive entertainment areas, and sweeping mountain views. In Brazil they have maintained residences connected to their business interests, including their coffee‑farming estate, which serves both as a working agricultural property and as a private retreat.
Life in the public eye has not always been easy for Flosi, who has faced scrutiny over her appearance, lifestyle, and the large age gap with her husband. Nevertheless, she has worked to maintain a relatively grounded image, avoiding the overt celebrity‑party lifestyle that some Formula 1‑linked personalities adopt. Instead, she tends to focus on family, business, and occasional philanthropic or community‑oriented activities, often keeping media appearances limited and focused on specific projects rather than general celebrity coverage.
Family and children
Fabiana Flosi and Bernie Ecclestone have one child together, a son named Alexander Charles Ecclestone, also known as “Ace.” He was born in 2020, when Ecclestone was in his late eighties, making him the former F1 boss’s fourth child and Flosi’s first. The birth attracted significant media attention because of Ecclestone’s age and the fact that he had already become a grandfather through his earlier marriages, but the couple have treated their son’s upbringing as a normal, family‑centered priority rather than a publicity vehicle.
Alexander has been described as trilingual, exposed to Portuguese through his Brazilian‑born mother, English from his English father, and Swiss German because of his early schooling in the international preschool environment of Gstaad. Reports indicate that Flosi plays the primary day‑to‑day role in managing his education and routines, even though Ecclestone is actively involved when his health and schedule allow. The family home environment blends elements of high‑security privacy with everyday routines such as school runs, language practice, and exposure to both Brazilian and European cultural traditions.
On the broader family side, Flosi has a mother, Aparecida Schunk, and a younger sister, Fernanda Flosi, both of whom remain based in Brazil. Her relationship with her mother became widely known in 2016 when Schunk was kidnapped from her São Paulo home; the case attracted international media coverage because of Bernie Ecclestone’s wealth and influence, but no ransom was ultimately paid and Schunk was released unharmed. The incident reinforced Flosi’s already cautious attitude toward public visibility and contributed to the couple’s tight security arrangements in both Brazil and Switzerland.
Business ventures and wealth
Beyond her role as a high‑profile spouse, Fabiana Flosi has carved out an independent business profile, particularly through her involvement with Celebrity Coffee, a luxury coffee brand co-founded with Bernie Ecclestone. The couple acquired a large coffee‑producing farm in Brazil, reportedly larger than the country of Monaco, for around 8 million pounds in 2012, turning it into the backbone of their coffee operation. The plantation allows them to oversee every stage of production, from growing and harvesting to roasting and packaging, giving them control over quality and branding.
Celebrity Coffee is marketed as a premium product, with the couple personally involved in tasting, grinding, and selecting batches to ensure a high‑end sensory profile. The brand initially launched with a focus on the Brazilian market, selling online through local channels and targeting affluent consumers who appreciate specialty coffee. Flosi has stated that the long‑term goal is to expand into global luxury hospitality, aiming to place Celebrity Coffee in high‑end hotels, restaurants, and exclusive retail outlets around the world, rather than mass‑market grocery chains.
In addition to coffee, Flosi’s business identity includes her earlier executive‑level marketing work in Formula 1, her legal background, and her participation in various investment projects tied to her husband’s wider portfolio. While Bernie Ecclestone’s net worth is often estimated in the billions, independent sources place Flosi’s own estimated net worth around 20 million dollars, reflecting her own career earnings, business ventures, and shared assets. This level of wealth supports a lifestyle that mixes private residences in Switzerland and Brazil, travel, and access to exclusive social and business circles, yet Flosi has generally avoided flaunting this in public.
Physical profile and public image
Fabiana Flosi stands around 1.78 meters (5 feet 10 inches) tall and maintains a slim, athletic build, which many media outlets frequently highlight when describing her appearance. She has dark brown eyes and brunette hair, and early reports often noted measurements such as 38–30–40 (bust–waist–hips), underscoring the runway‑ready silhouette that some publications have compared to professional models. Her height and posture make her visibly taller than Bernie Ecclestone, which has also become a recurring visual motif in photographs of the couple.
Public perception of Flosi has been mixed, with some fashion‑focused outlets criticizing her style choices as “matronly” or “dowdy” despite her fine bone structure and tall frame. Others counter that her clothing preferences are more tailored to comfort, privacy, and practicality than to red‑carpet dazzle, especially given the intense media scrutiny she faces. Over time she has developed a more polished public look, often appearing in well‑tailored sportswear and elegant minimalist outfits that suit her stature and blend European and Brazilian fashion sensibilities.
Social‑media interest in Flosi has grown, with many users searching for her official Instagram and other online profiles, but she has kept a relatively low digital footprint compared with other celebrity spouses. When she does appear in media coverage, it is usually in the context of family events, Formula 1‑related appearances, or promotional content linked to Celebrity Coffee or other business ventures. This selective visibility helps her maintain a degree of control over her public image while still participating in the high‑end lifestyle that her marriage and business activities afford.
Role in Bernie Ecclestone’s life
Fabiana Flosi plays a central role in Bernie Ecclestone’s personal and professional life, functioning as both a close companion and a practical business partner. Her legal and marketing background enables her to assist with contract reviews, negotiations, and media strategy, while her fluency in Portuguese and understanding of Brazilian culture give Ecclestone a stronger foothold in Latin American markets. In interviews and profiles, Ecclestone has described her as a stabilizing influence, someone who balances his notoriously blunt personality with patience, organization, and emotional support.
Health updates over recent years have suggested that Ecclestone, now in his late nineties, relies increasingly on Flosi’s day‑to‑day management of household and business affairs. She has been seen accompanying him to medical appointments, public events, and family gatherings, often acting as the primary contact for staff, security, and family‑related logistics. At the same time, she has worked to preserve his privacy, limiting public appearances when his health is fragile and ensuring that their home environment remains secure and controlled.
Within the Formula 1 ecosystem, Flosi’s presence is less visible than Ecclestone’s once was, but she still moves within the same circles, attending select races, sponsor dinners, and industry functions. Her influence is often subtle, operating through private conversations, strategic suggestions, and behind‑the‑scenes coordination rather than headline‑grabbing statements. This quiet but consistent role has helped her build a reputation as a discreet, capable partner rather than a mere celebrity appendage.
Lifestyle and residences
Fabiana Flosi’s lifestyle reflects a blend of European luxury and Brazilian roots, anchored by residences in Switzerland and Brazil. In Gstaad, the couple live in a large chalet with multiple floors, private amenities, and extensive security, allowing them to enjoy the Alpine environment while remaining isolated from heavy public traffic. The property is equipped with features such as an indoor swimming pool, entertainment areas, and views over mountain scenery, catering to both family life and occasional business‑related entertainment.
In Brazil, their primary base is linked to their coffee‑farming estate and related properties in and around São Paulo, where Flosi’s family remains. These Brazilian homes tend to be more private and functional, oriented toward agricultural operations, family visits, and day‑to‑day living rather than constant media exposure. The couple’s ability to move between these two environments—Swiss precision and Alpine elegance on one side, Brazilian warmth and tropical landscapes on the other—shapes a lifestyle that is cosmopolitan yet grounded in specific cultural contexts.
Their travel schedule often aligns with Formula 1 events, family needs, and business milestones such as coffee harvests or product launches. When Ecclestone’s health permits, they attend select races and industry functions, but they also take quieter periods devoted to family time, school routines, and property management. Flosi’s emphasis on privacy means that many of these moments occur out of the spotlight, preserving a sense of normalcy for their son and maintaining boundaries between public curiosity and private life.
Media coverage and public scrutiny
Fabiana Flosi has been covered extensively in both motorsport media and general celebrity outlets, typically framed through her relationship with Bernie Ecclestone and their large age gap. British tabloids and sports newspapers have produced numerous profiles exploring how they met, the details of their wedding, and the circumstances of their son’s birth, often highlighting the novelty of an octogenarian becoming a father again. Brazilian outlets, by contrast, tend to focus more on her national background, her family, and the local impact of ventures such as their coffee plantation.
In addition to age‑gap narratives, Flosi has also drawn commentary focused on her appearance and style, with some fashion blogs criticizing her choices as “unfashionable” or “old‑fashioned” while others defend her right to prioritize comfort and privacy over celebrity‑ready looks. This kind of scrutiny has occasionally intensified during high‑profile events, such as Grand Prix weekends or product launches for Celebrity Coffee, when paparazzi and red‑carpet photographers closely track her outfit and demeanor.
Despite the attention, Flosi appears to have learned to manage media exposure deliberately, sometimes choosing to appear in interviews only when tied to specific projects or charitable causes. She rarely engages in self‑promotional social‑media campaigns and seldom participates in reality‑style programming, which helps her avoid the kind of relentless coverage that can erode privacy. This measured approach allows her to maintain a recognizable public persona without becoming over‑exposed, a balance that many high‑profile spouses struggle to achieve.
Philanthropy and community interests
While not as widely publicized as some celebrity‑driven charity efforts, Fabiana Flosi has shown interest in community‑oriented and philanthropic causes, often in ways tied to her Brazilian heritage and business activities. Her family’s experience with the 2016 kidnapping of her mother, Aparecida Schunk, brought attention to issues of crime and security in São Paulo and highlighted the kinds of risks that even affluent families can face. In the aftermath, the couple strengthened their security protocols and reportedly contributed to discussions around urban safety and victim support, though they have not built a formal public‑facing foundation around this.
Through Celebrity Coffee and the associated plantation, Flosi has also helped create employment and agricultural opportunities in rural parts of Brazil, supporting local workers and suppliers who contribute to the coffee‑growing and processing chain. The farm’s operations require a stable workforce for planting, harvesting, sorting, and logistics, which can provide higher‑than‑average wages and training in specialty‑coffee practices. Although detailed public reports on social‑impact metrics are limited, industry observers note that well‑managed coffee estates like theirs can significantly influence local economies and worker livelihoods.
More broadly, Flosi’s presence in both Brazil and Switzerland gives her access to networks that can support educational, cultural, and health‑related initiatives, even if she chooses not to publicize every involvement. Her multilingual background and business‑minded outlook make her a natural fit for cross‑border projects that connect European funding or expertise with Brazilian communities, though concrete public programs linked directly to her name remain relatively rare. This suggests a preference for behind‑the‑scenes participation over headline‑driven philanthropy.
Frequently Asked Questions
How has Fabiana Flosi changed the FIA?
Since 2021, she has brought a marketing-first approach to the FIA’s South American operations, significantly increasing regional engagement and sponsorship visibility for local series.
Is Fabiana Flosi still involved in the Brazilian Grand Prix?
While she no longer serves as the Marketing Director for the event, her role as FIA Vice President ensures she maintains oversight of its standards and integration within the international calendar.
What languages does Fabiana Flosi speak?
She is multilingual, speaking fluent Portuguese and English, and has integrated Swiss German into her family life since moving to Switzerland.
Does she manage any businesses besides coffee?
While “Celebrity Coffee” is her primary commercial focus, she also oversees various family investments and agricultural exports between Brazil and Europe.
What is her stance on sustainability in racing?
Flosi has been a vocal advocate for carbon-neutral initiatives within South American racing, supporting the introduction of more sustainable fuels and logistics practices in regional championships.
How does she balance her FIA role with family life?
Flosi frequently travels with her family to events, maintaining a base in the Swiss Alps while spending several months a year hands-on at their Brazilian estate.
Final Thoughts
Fabiana Flosi represents a new era of leadership within the FIA, bridging the gap between historical Formula 1 legacy and modern administrative reform. As of 2026, her dual focus on grassroots development and high-level marketing continues to reshape how motorsport is perceived and managed in South America. By prioritizing safety, inclusivity, and sustainable business models like her family’s coffee enterprise, she has carved out a distinct identity that transcends her high-profile marriage.
Looking forward, Flosi is poised to play an even more significant role in the global evolution of racing. Her work in elevating local talent and ensuring the financial viability of regional events provides a blueprint for other emerging markets. As her son, Alexander, grows up in the heart of this racing culture, the Ecclestone-Flosi legacy appears set to influence the sporting world for generations to come.
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